During my internship with Pro Football Focus, I work closely with our channel managers and social media team to create graphics across multiple platforms, including PFF’s main accounts on Instagram and X (Twitter), as well as PFF College, Fantasy, and Betting accounts. My role involves designing visuals that fit each channel’s unique voice and audience while maintaining PFF’s overall brand identity. Some of the projects and graphics involve building out and refining templates to ensure consistency across channels, while others require full creative ideation, designing new concepts from the ground up that still align with PFF’s established brand guidelines. From player highlights and game-day content to data-driven infographics, I aim to create engaging, polished designs that bring PFF’s analytics and storytelling to life across our various social media platforms.