During my first season as the full-time graphic designer, after previously serving as the team's Digital Media Intern, I’ve focused on building upon and refining the Iowa Cubs’ visual identity. Working closely with the marketing team, I’ve emphasized consistency across all social platforms by applying our brand fonts, colors, textures, and graphic elements. My goal has been to create a cohesive look strong enough that even without a logo, fans can instantly recognize a piece as Iowa Cubs. This collection highlights how I’ve carried those core elements throughout the 2025 season while keeping the visuals fresh, dynamic, and true to the brand.